The IBM Building Campaigns (9U01G) course is a two-day instructor-led training that explores the basics of designing, building, and running a marketing campaign using the IBM Campaign.
This course also prepares you to configure IBM Campaign’s processes for use in campaigns from simple to moderate in complexity and create offers and apply them to campaigns.
This course has been retired by IBM on March 31, 2019.
Marketing staff who design and conduct marketing campaigns, such as:
- Marketing Specialists
- Marketing Analysts
- Marketing Managers
- Other Staff
Before attending the IBM Building Campaigns course, you should have:
- General knowledge of database marketing