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The IBM Campaign Administration (9U05G) course presents a comprehensive view of IBM Campaign’s administrative and management tasks, including topics on IBM Campaign architecture, security, configuration, performance, and reports.
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Duration 2 Days
Delivery (Online and onsite)
PricePrice Upon Request
IBM Campaign Architecture
- How Campaign Works
- IBM EMM Marketing Suite Architecture
- IBM EMM Suite – Marketing View
- Security Architecture
- Storage Architecture
IBM Marketing Platform Configuration
- The IBM EMM Marketing Platform and its Functional Components
- Centralized Configuration
- Platform Configuration Properties
- IBM Scheduler
- Dashboards
- Rebranding and User Interface Customization
- Security
- Security Overview
- Security Roles
- Users and Groups
- Global Security Policy
- Permissions
- Resolving Security Permissions
- Database Security and Flowchart Access
- Integration with Access Control Systems
IBM Campaign – Specific Configuration
- Audience Levels
- Customer Database Data Source
- User Tables and Table Mapping
- Contact and Response History Tables for Additional Audiences
- Campaign Custom Attributes
- Custom Offer Attributes
- Offer Templates
- Campaign Response Types
Performance
- How Campaign Works – A Closer Look
- Temp Tables
- Logs
- Flowchart Design for Performance
- Additional Performance Configuration Parameters
- Database Loader
- In-Database Optimization
- Server Administration and Operational Monitoring
IBM Campaign Reports
- Introduction to Campaign Reports
- The Reporting Environment
- The Reporting Model and Package
- Customizing Reports
This intermediate course is for Marketing Administrators who are responsible for the management and administration of marketing campaigns.
Before attending the IBM Campaign Administration course, you should complete:
- Building Campaigns (9U01G) or equivalent
The IBM Campaign Administration (9U05G) course presents a comprehensive view of IBM Campaign's administrative and management tasks, including topics on IBM Campaign architecture, security, configuration, performance, and reports.
IBM Campaign Architecture
- How Campaign Works
- IBM EMM Marketing Suite Architecture
- IBM EMM Suite – Marketing View
- Security Architecture
- Storage Architecture
IBM Marketing Platform Configuration
- The IBM EMM Marketing Platform and its Functional Components
- Centralized Configuration
- Platform Configuration Properties
- IBM Scheduler
- Dashboards
- Rebranding and User Interface Customization
- Security
- Security Overview
- Security Roles
- Users and Groups
- Global Security Policy
- Permissions
- Resolving Security Permissions
- Database Security and Flowchart Access
- Integration with Access Control Systems
IBM Campaign – Specific Configuration
- Audience Levels
- Customer Database Data Source
- User Tables and Table Mapping
- Contact and Response History Tables for Additional Audiences
- Campaign Custom Attributes
- Custom Offer Attributes
- Offer Templates
- Campaign Response Types
Performance
- How Campaign Works – A Closer Look
- Temp Tables
- Logs
- Flowchart Design for Performance
- Additional Performance Configuration Parameters
- Database Loader
- In-Database Optimization
- Server Administration and Operational Monitoring
IBM Campaign Reports
- Introduction to Campaign Reports
- The Reporting Environment
- The Reporting Model and Package
- Customizing Reports
This intermediate course is for Marketing Administrators who are responsible for the management and administration of marketing campaigns.
Before attending the IBM Campaign Administration course, you should complete:
- Building Campaigns (9U01G) or equivalent
- ` Date on Request