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9U05G – IBM Campaign 9.x Administration

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Jan 20 - Jan 21, 2021
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Apr 13 - Apr 14, 2021
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Oct 11 - Oct 12, 2021
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9U05G – IBM Campaign 9.x Administration
2 days  (Instructor Led Online)  |  Information Management

Course Details

The IBM Campaign Administration (9U05G) course presents a comprehensive view of IBM Campaign’s administrative and management tasks, including topics on IBM Campaign architecture, security, configuration, performance, and reports.

 

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Outline

IBM Campaign Architecture

  • How Campaign Works
  • IBM EMM Marketing Suite Architecture
  • IBM EMM Suite – Marketing View
  • Security Architecture
  • Storage Architecture

IBM Marketing Platform Configuration

  • The IBM EMM Marketing Platform and its Functional Components
  • Centralized Configuration
  • Platform Configuration Properties
  • IBM Scheduler
  • Dashboards
  • Rebranding and User Interface Customization
  • Security
  • Security Overview
  • Security Roles
  • Users and Groups
  • Global Security Policy
  • Permissions
  • Resolving Security Permissions
  • Database Security and Flowchart Access
  • Integration with Access Control Systems

IBM Campaign – Specific Configuration

  • Audience Levels
  • Customer Database Data Source
  • User Tables and Table Mapping
  • Contact and Response History Tables for Additional Audiences
  • Campaign Custom Attributes
  • Custom Offer Attributes
  • Offer Templates
  • Campaign Response Types

Performance

  • How Campaign Works – A Closer Look
  • Temp Tables
  • Logs
  • Flowchart Design for Performance
  • Additional Performance Configuration Parameters
  • Database Loader
  • In-Database Optimization
  • Server Administration and Operational Monitoring

IBM Campaign Reports

  • Introduction to Campaign Reports
  • The Reporting Environment
  • The Reporting Model and Package
  • Customizing Reports

Target Audience

This intermediate course is for Marketing Administrators who are responsible for the management and administration of marketing campaigns.

Prerequisites

Before attending the IBM Campaign Administration course, you should complete: