• The internal and external factors to consider while crafting digital strategy
• How IT strategy differs from digital strategy and how they can be integrated
• Create a digital strategy that achieves the most value from digital
• Implementing and sustaining digital strategy.
• Developing and nurturing digital capabilities for continual business innovation and value co-creation

ITIL Guiding Principles to All Aspects of Digital and IT Strategy

• Focus on Value
• Start Where You Are
• Progress Iteratively with Feedback
• Collaborate and Promote Visibility
• Think and Work Holistically
• Keep It Simple and Practical
• Optimise and Automate

Leverage Digital Strategy to React to Digital Disruption

• Digital Technology
• Digital Business
• Digital Organisation
• Digitisation
• Digital Transformation
• Business Strategy and Business Models
• Digital and IT Strategy
• Products
• Services
• Relationship Between Digital, IT Strategy and Components of ITIL SVS.

Relationship between Concepts of Digital and IT Strategy, Service Value System and Service Value Chain

• Environmental Analysis
• External Analysis: PESTLE
• Internal Analysis: Four Dimensions of Service Management

How an Organisation Uses Digital and IT Strategy to Remain Viable in Environments

• How an Organisation’s Viability is Related to Agile, Resilient, Lean, Continuous and Co-Creational it is
• How to Analyse the VUCA Factors and Address them in a Digital and IT Strategy

Explain and Compare Three Levels of Digital Disruption:

• Ecosystem
• Industry/Market
• Organisational

• Organisation’s Position in a Particular Market or Industry

Influenced factors:

• Achieving Customer/Market Relevance
• Achieving Operational Excellence
• Internal and External Focus
• Balanced Approach

• Digital Positioning Tool to Determine Appropriate Position for a Digital Organization

Strategic Approaches by Digital and IT to Achieve Customer/Market Relevance and Operational Excellence

• How to Apply Approaches to Achieve Customer/Market Relevance:

• Customer Journeys
• Omnichannel Delivery and Support
• Context-Sensitive Delivery and Support
• Customer Analytics
• Customer Feedback and 360° Approaches

• How to Achieve Operational Excellence in the Four Dimensions of Service Management
• Understand the Financial Aspects of Digital and IT Strategy in Terms of the Following:

• Financial Policies
• Portfolio Optimisation
• Funding Projects, Products and Services
• Balancing Cost of Innovation and Operation
• Charging Models

• Assess Strategic Approaches for Digital Organisations

Risks and Opportunities of Digital and IT Strategy

• Concept of Risk Management in the Context of a Digital Organisation
• Context of Digital and IT Strategy

• Identify Risk
• Assess Risk

• Concept of Risk Posture and Show How to Determine an Acceptable Balance Between Opportunity and Risk
• Explain the Concept of Innovation, Including its Key Elements and Techniques
• Apply Techniques to Develop and Maintain a Culture of Innovation

Steps and Techniques Involved in Defining and Advocating for Digital and IT Strategy

• How to Use Digital Readiness Assessment to Perform Gap Analysis Between an Organisation’s Current and Desired Positions Approaches for Scraping Data from Dynamic Websites
• How to Define and Communicate a Vision and a Strategy
• How to Use Business Cases to Advocate for a Digital and IT Strategy

Implementation of a Digital and IT Strategy

• How to Define Operating Models for Digital Organisations
• Major Skills Required of Leaders in Digital Organisation
• Apply Approaches to Strategy Coordination and Implementation:

• Large-Scale Transformation
• Incremental Transformation
• Mergers and Acquisitions
• Individual Changes

• Approaches to POMs (Parallel Operating Models)
• How to Assess Success of a Digital and IT Strategy
• Typical Activities of a Digital Transformation Programme

• Individuals continuing their journey in service management
• ITSM managers and aspiring ITSM managers
• ITSM practitioners who are responsible for managing and integrating stakeholders, focus on the customer journey and experience, and/or are responsible for fostering relationships with partners and suppliers
• Existing ITIL qualification holders wishing to develop their knowledge

• Have obtained ITIL 4 Foundation certificate or ITIL® 4 Managing Professional Transition certificate
• Have attended an accredited training course
• Complete and receive a passing score on the 4 Case Study Assignments included in the course (click here for more information)
• Have a minimum of three years of IT managerial experience